I’m sitting at the Automattic booth at Blog World Expo (siphoning power) and had a great conversation with the WordPress team regarding a number of projects we’ve worked on as well as discussing changes and challenges we’re running into with our clients. One of those concerns is security and backups. It’s strange that I’ve been in the WordPress community for a while, but still hear about programs and applications that have been around for years and I’ve not seen them! One of those is VaultPress. VaultPress is a service you … Continue reading
Tag Archives: myrepono
Who’s Your Search Engine Marketing Villain?
It doesn’t matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect. I have identified a short list of the Villains that we, at EverEffect, seem to come across when engaging new prospects. Can you relate to any of these? Lack of Goals – Don’t Tell How Much You Want to Spend, Tell Me How Much You Want to Make In every new prospect meeting we ask the question, “What are your business goals?”. And almost every … Continue reading
For Businesses, New Media Is NOT Easy
Social media is easy. Search engine optimization is easy. Blogging is easy. Stop saying it. It’s not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online, search and social media is no less daunting. Twitter is simple, right? How hard is it to type 140 characters? It’s not… unless you are tied up at work with a number of other responsibilities, under pressure to deliver results during this recession, and want to blend a great … Continue reading
Indianapolis Web Camp 2.0 – Get Your Hands Dirty
This isn?t your typical learning seminar where you sit and listen, maybe take notes, or fall asleep. Web Camp 2.0 is not aptly tagged ?Get Your Hands Dirty? for nothing! You will experience a learning series like you have never experienced before. This interactive edition of Web Camp will allow you to learn-by-doing. Think more along the lines of High School chemistry vs. English lecture; test driving a car vs. reading about it; petting zoo vs. the regular zoo. You will have the opportunity to learn from the professionals of … Continue reading
Watch Your Keyword Matching Options in Adwords
This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun. Yesterday I shared a tip from Apogee Search on buying links to a third party site. One other tip I received at the summit seems like a total beginner tip. To be honest, I thought that Google Adwords defaulted … Continue reading
Why Would you buy PPC for Third Party Site?
This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun. In the past, I’ve done some pay-per-click advertising on my own and lost my shirt. I’m not sure it’s a strategy for amateurs like me – I’d leave it to the pros regionally – Pat at Hanapin and Jim … Continue reading