If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both work well when they’re leverage correctly. At one point, all marketing was personal. The door-to-door salesman, bank teller, and haberdasher all knew their customers by name. Direct mail pieces were … Continue reading
If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps its not time to actually convert. Email marketing provides the best opportunity to reach those folks who have left, abandoned, or not visited in a while so you can pull them back into your sales. Email is alive and well as a proven inbound marketing channel, and converts better than both search and … Continue reading
The folks at Monetate are at it again with another great infographic, this time on avoiding shopping cart abandonment. 75% of all shopping carts are abandoned… wow! This infographic provides a breakdown of the perfect checkout page with tips on each of the elements associated with a low abandonment rate. As well, they provide some Do’s and Don’ts of developing your ecommerce experience in order to reduce the risk of abandonment.
Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and indirect costs of a purchase. Adopted by Gartner to help measure the true cost of software or hardware investments over time, companies should consider TCO when deciding which website testing … Continue reading
We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value of testing. In a relatively short period of time, website testing has evolved from changing the color of a “submit” button on one web page, to building intricate, multi-page testing … Continue reading
This was an exciting year in online technology. If you look at it from a 10,000 foot view, humans are really still blazing a trail on how to utilize this relatively new medium, the Internet. Perhaps it’s obvious but I believe 2008 is really the year that applications and strategies go Micro. The evolution of the social web (Web 2.0) is now moving rapidly into new, targeted territory. The massive, one-fits-all solution will be evolving to provide you with the right connections to the right people and the right content… … Continue reading