Tag Archives: Mobile and Tablet Marketing

Where is Your Audience?

Posted on by Douglas Karr
211
Finding Your Audience

If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →

M-Commerce is Making Headway

Posted on by Jenn Lisak
89
M-Commerce statistics and predictions

There’s no doubt about it. More and more users are buying tablets and using them for e-commerce due the the convenience it provides. The latest report from eMarketer confirms this and predicts a surge in tablet commerce, turning the m-commerce into a $50 billion industry next year. The overall mobile commerce spending, including both tablets and smartphones, in 2012 was $24.66 billion, and this figure represented an 81% increase from the 2011 figures. That’s quite a staggering number. The eMarketer report predicts total ecommerce spending from tablet devices alone to … Continue reading →

Marketing Strategy Losers and Winners of 2012

Posted on by Douglas Karr
160
2012 Winners and Losers

As we begin to look back at the last year, I believe it’s important to get a clear picture of what marketing strategies are growing… both in popularity and results. It’s also important to recognize the strategies that had marketers running in circles and not really producing the results they were looking for or needed. Marketing Strategy Losers of 2012 Backlinking – One of our more controversial and popular posts in 2012 was announcing that SEO is dead. While many SEO consultants simply freaked out after reading the title, the … Continue reading →

Infographic: Tablet & Mobile Shoppers Holiday Plans

Posted on by Jenn Lisak
139
Tablet and Mobile Shoppers holiday plans

Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online retailer, this is important to think about and implement, especially on multiple devices. Some key findings include: Men are more likely to use tablets and mobile phones to make purchases … Continue reading →

My Online Marketing Checklist in Prioritized Order

Posted on by Douglas Karr
198
check list

There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing aren’t that easy. Website – Does the company have a website that evokes a response from your audience that it’s both a trusted source of information and that the product … Continue reading →

Infographic: The Retailer’s Guide to SoLoMo

Posted on by Douglas Karr
172
solomo

Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for smartphone users, those statistics don’t tell the whole story, as mobile devices are heavily influencing purchase decisions in-store and online. From Monetate’s Infographic: The Retailer’s Guide to SoLoMo This infographic … Continue reading →