Technology and Marketing Advice from New Media Marketing Experts
It’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics that I’d deploy because of … Continue reading
We are happy to announce that we will be having our sponsor, Delivra, on the Marketing Tech Blog Radio Show this Friday, December 9, at 3 p.m. EST. On the show, we will be talking to a variety of advocates from the Delivra team, including Neil Berman, CEO; Megan Glover, Director of Marketing; and Lavon Temple, Marketing Coordinator. Each team member will be providing insight into the email marketing industry, as well as tips on how to optimize your email … Continue reading
One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward six years and the term “email marketing” has disappeared from our vernacular entirely. Although lower than 2011, email marketing still … Continue reading
Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as: Geosocial Networking – this type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics. Location-Based Services – this type of information or entertainment service utilizes the … Continue reading
By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company or brand. Over the next few years this percentage will continue to rise. The question is – Is your website … Continue reading
Updated with the show! We are happy to announce that we will be having Sarah Smith-Robbins (Intellagirl) on our Marketing Tech Blog Radio Show this Friday, September 16, at 3 p.m. EST. On our show, we will be talking about her recent research dealing with Twitter and Fortune 500 companies, designing and launching a Kelley Social Technologies and Business Certification program, and teaching undergrad and MBA social and digital media marketing courses Sarah “Intellagirl” Smith-Robbins, PhD is the Director of Emerging Technologies at Kelley … Continue reading
Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners are pulled, it can be difficult to put enough time and attention into branding. However, branding is one of the … Continue reading
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