“Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it’s a necessity. Recently, Delivra published How to Make Your Email Marketing Mobile Friendly, a resource that offers 2012 mobile trends, statistics, and recommendations on how to get your email marketing ready for your on-the-go audience. The whitepaper discusses three critical components for mobile email success and the tactics needed to employ such a … Continue reading →