This is a great summary of many of the trends that we’ve been hammering away on with our clients – authorship, content, mobile and social media are key trends. I might add video as a fifth, it’s becoming commonplace on virtually every site and it’s an incredible way to take a difficult topic and visualize it for your audience. Combine that with a personal touch and you’ve nailed it. Top 4 Digital Marketing Trends for 2013 lists the top priorities for marketers in 2013 and chalks out a road map … Continue reading
As we begin to look back at the last year, I believe it’s important to get a clear picture of what marketing strategies are growing… both in popularity and results. It’s also important to recognize the strategies that had marketers running in circles and not really producing the results they were looking for or needed. Marketing Strategy Losers of 2012 Backlinking – One of our more controversial and popular posts in 2012 was announcing that SEO is dead. While many SEO consultants simply freaked out after reading the title, the … Continue reading
The transition to making purchases online via a mobile device isn’t just growing, it’s exploding. If your retail business is online but not mobile-enabled, you’re absolutely hurting your sales by ignoring a ravenous and growing group of consumers. The investment in a mobile web solution and mobile/tablet applications has to be top on your priority list if you haven’t done it already. Mobify analyzed the 2012 activity of 200 million shoppers on mobile commerce websites powered by Mobify Cloud to determine which nation most often shops on the go. In … Continue reading
We worked with our digital catalog publisher sponsor, Zmags, to create this beautiful and insightful infographic to how we consume content from brands as consumers. Some findings already confirmed what I knew, while others were surprising. However, the overall message is that your content needs to be consistent across multiple devices. How can you do that? Recognizable design and common functionality across devices. Use of images and rich media also retains attention span. Having a variety of content helps with conversions as well. What did you find interesting?
It shouldn’t be any surprise that if you need to reach college students, you need not look any further than their phone. OnlineColleges: The amount of information, innovative tools, and functionality that are now available on your phone means that people never have to feel disconnected from their friends, their work, or even current events. Perhaps no group of Americans has embraced the smartphone revolution as widely as college students, who can be found with their smartphones within arm’s reach. We examined all the different ways that college students are … Continue reading