Tag Archives: mobile add-to-cart rates

Infographic: Holiday Ecommerce: Mobile, Tablet and Desktop

Posted on by Adam Small
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Mobile Tablet and Desktop Conversion Rates

This is a very interesting look at expenditures and conversions this holiday season from the the folks at Monetate. Althought it provides us with clear evidence of an increase in Mobile and Tablet usage for purchases from Black Friday and Cyber Monday, it provides a bit more insight into the different behaviors of people utilizing tablets, mobile and desktops. In my opinion, it appears that folks with tablets are already pretty comfortable shopping from them but mobile users may be a bit more hesitant. Perhaps it’s because their intent is … Continue reading →

Do Google Benchmarks Matter?

Posted on by Douglas Karr
221
Bounce Rate by Country

Today I received a newsletter from Google Analytics, the first edition of the first volume read as follows: This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics. Only those website administrators which have enabled this anonymous data sharing will receive this “benchmarking” newsletter. The first … Continue reading →

How to Add a User to Google Analytics

Posted on by Douglas Karr
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google-analytics-1-s

It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. First, when you login to Google Analytics, you’ll have to click on one of the listed accounts. This will bring you to an account page that has each of your sites listed. In the right column, there’s an edit link next … Continue reading →

Your Analytics is Missing the Mark

Posted on by Douglas Karr
109
Screen shot 2011-01-15 at 11.43.02 PM

On Friday, I spoke at eduDEV, a conference of University educators and marketing departments, about the use of Analytics. Much of the audience utilize Google Analytics, so the presentation was modified for it. Rather than do another boring presentation on Google Analytics, I wanted to provide the audience with an impact of what their analytics applications were missing and what other tools were out there to fill the gaps. The tools that I made mention of in my Analytics presentation: Google Analytics URL Builder – a simple tool to generate … Continue reading →

Have You Set Up Parameters in Webmasters?

Posted on by Douglas Karr
215

This week, I was reviewing client sites utilizing the SEOmoz Pro tool (which is amazing!) to analyze keyword usage. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could track each of their calls-to-action (CTA) throughout the site. It’s not so great for Search Engine Optimization, though. The problem is that Google (the search engine) doesn’t know what a campaign code is. It’s simply identifying the same address throughout your … Continue reading →

Social Media + Analytics = Inaccurate

Posted on by Douglas Karr
145

If I were to ask you which source provided more traffic to your site, Twitter or Facebook… how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That’s a problem. Some companies simply add “twitter.com” as a referring source and think that it does the trick. Not the case. The count of referring visitors from twitter.com is only those people who have clicked on a link from an open twitter.com web page and made … Continue reading →