Aggregate Statistics Can Steer You Wrong

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It’s been almost 20 years since I started in the media business. I’m thankful for opportunities that put me at the forefront of database marketing technologies back then. I’m also thankful that we quickly discovered database mining. Most of the tools at the time provided us with aggregate statistics across the entire database. But these aggregate statistics can really steer you wrong. With aggregate views of our customers, we would find out that our clients’ profile was of a certain gender, age, income and lived in a specific area. To … Continue reading

Eye have a spelling chequer

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This week I just finished reading Righting the Mother Tongue: From Olde English to Email, the Tangled Story of English Spelling by David Wolman. You may not know what orthography and etymology are and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel quite a bit better about my skills. There are millions of words in the English language, but the average high school graduate knows about 60,000. The fact is that most of us don’t have a clue what the majority … Continue reading