Over time, marketers have developed unique and innovative methods to generate leads. But online ads still retain a dominant position in the marketplace. Appssavvy’s study, “Social Activity Index – Measuring the Effectiveness of Social Advertising” conducted in April 2011, reveals that advertising integrated into social activities that is spread across social games, applications, and web sites is 11 times more effective than paid search, and twice as effective as rich media. Traditional Internet ads, in the social media or elsewhere, are box or banner ads. While effective initially, such ads … Continue reading →