Tag Archives: Measure CP

Taking Your Site International with Search

Posted on by Douglas Karr
36
distilled

We’ve had the challenge and fun of working with a few clients on tips to take their site international when it comes to SEO. We also have other clients who don’t want to rank internationally but get a ton of international traffic. Getting a search engine like Google to understand your intent for localization or internationalization isn’t as easy as setting the target country up in Webmasters… it takes a lot more work. Distilled is an international SEO consultancy that we hired to work with one of our customers and … Continue reading →

Google AdWords Policy – Follow Those Rules!

Posted on by Chris Bross
212
Google AdWord Policy

Have your text ads been disapproved for editorial or trademark violations? If you did everything correctly, why are you getting yelled at by Google? AdWords never immediately informs you, too many text ads to review at one time. They have their algorithms that will detect your text ad if you have violated their policy. The detection is always after the fact and with not much information on why. Very frustrating! Of course you receive a friendly email from LPQ-Support@Google.com with the subject line; Your Google AdWords account has multiple violations! … Continue reading →

Who’s Your Search Engine Marketing Villain?

Posted on by Chris Bross
113
search-engine-marketing-villain

It doesn’t matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect.  I have identified a short list of the Villains that we, at EverEffect, seem to come across when engaging new prospects. Can you relate to any of these? Lack of Goals – Don’t Tell How Much You Want to Spend, Tell Me How Much You Want to Make In every new prospect meeting we ask the question, “What are your business goals?”.  And almost every … Continue reading →

For Businesses, New Media Is NOT Easy

Posted on by Douglas Karr
148

Social media is easy. Search engine optimization is easy. Blogging is easy. Stop saying it. It’s not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online, search and social media is no less daunting. Twitter is simple, right? How hard is it to type 140 characters? It’s not… unless you are tied up at work with a number of other responsibilities, under pressure to deliver results during this recession, and want to blend a great … Continue reading →

Indianapolis Web Camp 2.0 – Get Your Hands Dirty

Posted on by Douglas Karr
97

This isn?t your typical learning seminar where you sit and listen, maybe take notes, or fall asleep. Web Camp 2.0 is not aptly tagged ?Get Your Hands Dirty? for nothing! You will experience a learning series like you have never experienced before. This interactive edition of Web Camp will allow you to learn-by-doing. Think more along the lines of High School chemistry vs. English lecture; test driving a car vs. reading about it; petting zoo vs. the regular zoo. You will have the opportunity to learn from the professionals of … Continue reading →