McKinsey

Martech Zone articles tagged McKinsey:

  • Email Marketing & AutomationFinding the right Marketing Automation tools in Healthcare, Pharma, and Life Sciences

    Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company

    Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…

  • Social Media & Influencer MarketingGeneration Z: Why Smart Brands Are Marketing To Zoomers

    Zoomer Marketing: Why Smart Brands Are Targeting Generation Z

    Getting in with Gen Z isn’t just about learning the lingo. As brands like e.l.f. and Hellofresh have expertly shown, it’s an exercise in empathy that requires companies to check their prejudices and preconceptions at the door and lean into the new era of immersive, personalized marketing. After all, this is a generation that truly balks at disingenuousness. They can…

  • Advertising TechnologyB2B Content List For Business Buyer's Journey

    A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey

    It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. Years ago,…

  • Content MarketingHeadless CMS and Ecommerce Reasons

    5 Reasons Companies Are Going Headless

    Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations.  Headless solutions have been rapidly gaining traction among businesses. According to a recent report, 64% of enterprises are now taking a headless approach. Among enterprise organizations not currently…

  • Artificial IntelligenceDigital Asset Management Trends

    The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021

    Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase…

  • Analytics & Testing
    sales analytics

    3 Reasons Sales Teams Fail Without Analytics

    The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales today, analytics has emerged as the most important tool in any sales team’s box. Data is at the core of…

  • Content Marketingme commerce retail

    Me-Commerce and Retail’s Future

    Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are…

  • Marketing Infographicssocial care

    Wealthy Customers Want Social Customer Care

    A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don’t have any such separation. Once you’re social, they’re going to utilize this channel for questions, comments and complaints. The good news is that you can really show of your customer service skills in public, thereby marketing how well you do it…

  • Ecommerce and Retaildigital consumption europe

    Five Digital Trends Shaking Up Europe

    Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn’t too different. Big data is helping e-commerce providers predict purchase behavior and helping to present product offerings across channels – increasing conversion rates and upselling consumers. A McKinsey iConsumer survey spotlights 5 key digital…

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