Tag: mass relevance | Marketing Technology Blog

The Future Of Social IS The Future Of Marketing

Posted on October 22, 2012 by Marty Thompson

I recently had the opportunity to attend ExactTarget Connections 2012, and among several panel discussions, I especially enjoyed the one entitled Social 2020: What Will Become Of Us? Moderated by the inimitable Jeff Rohrs, VP Marketing Research & Education at ExactTarget, it included Margaret Francis, VP of Social at ExactTarget, David Berkowitz, VP of Emerging Media at 360i, Stephen Tarleton, Director of Global Channel & SMB Marketing Bazaarvoice, and Sam Decker, CEO and Founder of Mass Relevance. The panel had some thought provoking insights, and some predictions, or course. As a marketer, … Continue reading →

Mass Relevance: Tools to Leverage Content Curation

Posted on August 4, 2012 by Douglas Karr

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Some of you may be asking what content curation is. There’s a ridiculous volume of content being published on the web via Twitter, Facebook, blogs, news, YouTube and other mediums. Chances are that some of that content is valuable to your audience – but it requires some analysis, filtering and presentation in a manner that is helpful. On the Marketing Technology Blog, we curate a lot of content. One example is infographics. While we find a ton of them, we’re careful to review, filter, analyze and explain why they are … Continue reading →

237 Practical Case Studies in a Single Book

Posted on October 29, 2008 by Douglas Karr

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This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →

How’s this for Collaboration? 275 Authors!

Posted on March 24, 2008 by Douglas Karr

In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →

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Mass Relevance: Tools to Leverage Content Curation

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