Tag Archives: MarketingSherpa

Social Marketing ROAD Map Handbook

Posted on by Douglas Karr
46
Social Marketing ROAD Map

Based on the ROAD Map methodology, MarketingSherpa’s Social Marketing ROAD Map handbook is a step-by-step guide to mapping your social marketing strategy. It is loaded with research-based insights on proven practices, hands-on worksheets and checklists, and social marketing case studies featuring the real life successes of marketers like you. ROAD is an acronym for the following four elements: Research – Gather intelligence on target audiences, social use and competition Objectives – Define objectives aligned with target audiences and social metrics Actions – Create a social marketing strategy with a tactical … Continue reading →

Save $100: 2012 Inbound Marketing Handbook

Posted on by Douglas Karr
149
2012 Inbound Marketing Handbook

MarketingSherpa has just released their 2012 Inbound Marketing Handbook. The goal of the Inbound Marketing Handbook is to guide you through the development of an effective process that can scale to meet the growing, ongoing need for inbound marketing across your organization. You will learn: How inbound channels help customers find and choose you. How search, social and content marketing interact with each other to produce ongoing enhanced results. How inbound marketing powers the customer engagement cycle across awareness, consideration, inquiry, purchase and retention. To support these learning objectives, this … Continue reading →

3 Take-Aways from 5 Keys to Exceptional Email Marketing

Posted on by Lavon Temple
64
3 Take-Aways from 5 Keys to Exceptional Email Marketing | Marketing Tech Blog

According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals; it’s these basic concepts that make your email marketing program exceptional. Recently, Delivra published 5 Keys to Exceptional Email … Continue reading →

It’s the Last 10 Percent

Posted on by Douglas Karr
44

In the last few months, we’ve had at least a dozen releases of new functionality in our application and our integrations. Unfortunately, we also have a few projects that were started many, many months ago prior to my arrival that still aren’t ready for production. It’s not the team’s fault, but it’s now my responsibility to get to production. There’s no question that I have the right team and the right technology. But 90% of the work has been done for too long. Here’s the plan to get us over … Continue reading →