Tag Archives: marketing

Stop Killing Cause Marketing

Posted on by Douglas Karr
38
Awareness Ribbons

When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues to grow. Donations for Followers When the earthquake in Haiti happened, the Internet was buzzing about all the monetary and physical needs that the country needed. At the time, I … Continue reading →

Infographic: Closing the Gap Between Sales and Marketing

Posted on by Jenn Lisak
47
Sales Enablement infographic

The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are your transitions from marketing to sales seamless? Are you providing enough information to both parties? Are you targeting the right prospects? These are questions you should be asking regularly. Sales … Continue reading →

This Fat Guy Loves Coca-Cola Marketing

Posted on by Douglas Karr
35
Coca-Cola

I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is, though, that it’s pretty simple. When I eat right and exercise, I lose weight. When I don’t exercise or eat right, I gain weight. During stressful times is when I tend to abandon my health and dive into the abyss… and times have been much more stressful in the … Continue reading →

Social Media: A World of Possibilities for Small Business

Posted on by Lorraine Ball
136
social media in business

Ten years ago, marketing options for small business owners were fairly limited.  Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet.  Email marketing, social media, blogs and ad words offer small business owners a chance to get their message out. Suddenly, you could create the illusion, your company was much larger with the help of a great website and a strong social media program. But how are these companies really using these tools? Every year since 2010, … Continue reading →

My Online Marketing Checklist in Prioritized Order

Posted on by Douglas Karr
86
check list

There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing aren’t that easy. Website – Does the company have a website that evokes a response from your audience that it’s both a trusted source of information and that the product … Continue reading →

Infographic: The Road to Modern Marketing

Posted on by Douglas Karr
30
The Road to Modern Marketing

I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis – analyzing reams of data to find opportunities for improvement and increased response. Technology – applying technologies to measure, improve and automate marketing efforts. We’re reaching a Golden Age of marketing … Continue reading →