Your Social Media Crisis Response Is Hurting Your Profession

Crying Man

There was no shortage of social media activity during the recent tragic events in Boston. Your Facebook and Twitter streams were overloaded with content referencing the minute-by-minute unfolding events. In fact, much of it would not make sense out of context. There is also no shortage of social media marketing brand managers who have chimed in on best practices during a crisis. Stacy Wescoe writes: “I had to stop myself and say, ‘No, people don’t need to see that now,’ and leave my Facebook page empty for the rest of … Continue reading

Five Ways to Infuse Culture in Your Marketing Strategy

5 Ways to Infuse Culture in Your Marketing Strategy | Marketing Tech Blog

Most companies view their culture on a larger scale, blanketing the entire organization. However, it is important to apply your organization’s defined culture to all internal operations, including your marketing team. Not only does it align your strategies with the overall goals of your company, but it sets a standard for other departments to follow suit. Here are a few ways your marketing strategy can reflect your organization’s overall culture: 1. Appoint a cultural leader. Here at Formstack, we’ve hired someone whose sole focus is to ensure that our cultural … Continue reading

Fired: BlogRush, Fuel My Blog and even Technorati

Today, I finally did it! I removed the Technorati badge from my sidebar – the very one that I wrote. I also removed BlogRush and FuelMyBlog‘s widgets. The simple fact is that I’m getting virtually no traffic from each of those sources. Technorati now ranks me well over 5,000 when I was approaching the 1,000 mark earlier in the year. This despite the fact that my readership is growing double-digits, but Technorati is being diluted with corporations disguising themselves as blogs. They’ve turned their back on bloggers and don’t appear … Continue reading