While word of mouth marketing has grown our business significantly, we’ve honestly been lucky to have such incredible clients who go out of their way to share our success. Along the way, though, we’ve struggled with finding resources we can use from time to time on specific strategies. It’s tough to partner up with another company only to have them struggle of fail, leaving us to pick up the pieces for our client. Blur Group has created an online marketing exchange to connect resources and companies. Through their interface, you … Continue reading
Tag Archives: marketing pitch
237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
