Tag Archives: marketing automation

Infographic: Automation and Digital Marketing Personalization

Posted on by Douglas Karr
98
Digital Marketing Personalization

We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation and Personalization. In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts. One of the nice elements of a marketing automation system … Continue reading →

Infographic: The Autoresponder Assembly Line

Posted on by Douglas Karr
93
Autoresponder Assembly Line

Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a time when the client wishes to be communicated with. Too many businesses let opportunities for great leads pass them by. Autoresponders offer the solution by automatically generating email responses within … Continue reading →

The Changing Marketing Funnel?

Posted on by Jenn Lisak
192
sales funnel marketing

As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one insight that is scary for marketers: According to Forrester Research, nearly half of all B2B marketers say they close less than 4% of all marketing-generated leads. Furthermore, less than 25% … Continue reading →

Ebook: What is Lifecycle Marketing?

Posted on by Jenn Lisak
230
Lifecycle marketing ebook

What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same as it was. It isn’t a linear path anymore – marketing automation is fueling the way for your customers to stay engaged, but make decisions at their own pace. You … Continue reading →

ROI Adds Social Scoring for Marketing Automation

Posted on by Douglas Karr
63
Right On Interactive

Our marketing automation client and sponsor, Right On Interactive (ROI), has been amazing to work with. They recognize that marketing automation is a growing market and they’re determined to drive their own path forward rather than watching what everyone else is doing. It’s one of the reasons why their user interface is simple to use, their ramp up time is faster than competitors, and the capabilities of their system are unique amongst their peers. It’s why Troy Burk is also being recognized as a leader in understanding how scoring impacts … Continue reading →

Infographic: Evolution of Marketing Automation

Posted on by Douglas Karr
121
Evolution of Marketing Automation

This year there’s been a virtual explosion in the marketing automation industry. Where marketing automation systems used to only be affordable to large enterprise, required many resources to implement and manage, and were complex to use… today’s marketing automation systems are simple, elegant, and optimized for companies both large and small. Our Marketing Automation sponsors at Right On Interactive have been helping us understand the industry, the benefits and the incredible changes that are occurring. Ifbyphone is a leader in voice-based marketing automation. Systems like Ifbyphone can assist organizations to … Continue reading →