We vs. You! Are you Tuned In?

After reading quite a bit of Tuned In, I was really intrigued by one of the questions posed by the team at Pragmatic Marketing. Is your website talking about your company or is it talking about your customers? Though it’s important to justify your authority in your space, it’s much more important for you to speak to what you’ve achieved for your customers. I posed the question on Twitter and it got some attention from quite a few folks, including Andy Beal of Marketing Pilgrim. I decided to put myself … Continue reading