Mari Smith

Martech Zone articles tagged Mari Smith:

  • Marketing Booksdouglas karr ebook

    Free Ebook: Are You Playing the Numbers Game?

    We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…

  • Marketing Infographicssocial influencers

    Social Influencers

    I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was…

  • Marketing Infographicsshare

    How to Get More Shares on Facebook

    Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in…

  • Content Marketinginbound marketing

    The Inbound Marketing Experts You Will Learn From Online

    Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. What is an Inbound Marketing Expert? Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to…

  • Content Marketing

    B2B: Videos are Influencing Purchasing Decisions

    Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. As we found in every past survey, the most frequently consumed types…

  • Search Marketing

    Buying Behavior Has Changed, Companies Have Not

    Sometimes we do things simply because that’s the way it’s been done. No one remembers why exactly, but we keep doing it… even if it hurts us. When I view the typical sales and marketing hierarchy of modern companies, the structure hasn’t changed since we had sales people pushing pavement and dialing for dollars. In many of the companies I’ve…

  • Mobile and Tablet Marketing

    Find Out the Companies Visiting Your Site

    This week I got to attend a pretty exciting demonstration of Demandbase Stream?. Demandbase Stream is an Adobe AIR application that allows you to monitor your web traffic in real time. David Lieberman, Vice President of Business Development describes Demandbase Stream: Demandbase Stream is the first browserless Web application that enables sales and marketing people to find out which businesses…

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