Location-based Marketing
Martech Zone articles tagged location-based marketing:
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Mobile and Tablet Marketing
Douglas KarrSep 4, 2023
25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we’re speaking to are on a mobile device. In recent years, there has been a shift in consumer response to overreaching marketers since mobile is such an intiment…
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Mobile and Tablet Marketing
Jen GoldJun 16, 2023
Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…
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Marketing Infographics
Douglas KarrJan 22, 2022
10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…
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Email Marketing & Automation
Douglas KarrSep 6, 2013
Signal: Communicate via SMS, Email, Twitter and Facebook
Signal is an integrated platform for businesses to manage, monitor and measure their marketing efforts across mobile, social, email and web channels. Basically, a CRM + mobile marketing + email marketing + social media management. We believe that the marketer’s job has become increasingly complex due to the rapid proliferation of marketing channels, and the tools to manage them. Our…