Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for smartphone users, those statistics don’t tell the whole story, as mobile devices are heavily influencing purchase decisions in-store and online. From Monetate’s Infographic: The Retailer’s Guide to SoLoMo This infographic … Continue reading
If you’ve ever attempted to register your business with the plethora of local sites out there, it’s a huge time-suck. Not only does every site have a different registration methodology, all of them are interrupting and pitching you on upsell listings. We registered with Yext today and paid for its PowerListings package. At less than $50 per month, it allows you to manage over 30 local listing sites all from a central platform. Here’s an administration screen providing your listing information: Since each source has its own database, there are … Continue reading
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords or phrases. Quite the opposite, ranking well locally can drive your rank nationally and internationally. VideoInfographs produced this fantastic video infographic for Balihoo, a provider of local marketing automation technology … Continue reading
We posted about Milo, an acquisition of eBay. Milo’s goal is to have every product on every shelf in every story available on the web. And they’re already pushing retail outlets this holiday season! There are some great tips here and opportunities for retail outlets to supplement their instore sales by driving traffic to their store from online. Sounds like it’s time to warm up the Jingle Bells and the Gingerbread cookies, and begin driving some sales! Infographic via Milo.
If you don’t see the What is Social Media video, please click through to the post. What does social media mean to business? Listen – Hear what your customers are saying. Learn – Identify your brand advocates and detractors. Engage – Interact with communities that are passionate about your brand. Protect – Secure your online reputation. Absolutely love the message from Visible Technologies, What is Social Media?