Tag Archives: local search

Infographic: 15% Use Social Media to Find Local Businesses

Posted on by Douglas Karr
198
balihoo

Did you know 15 percent of consumers use social networking sites to search for local businesses? Too many companies are missing out on the opportunity to develop their own community within social media, helping to grow their authority and awareness within the networks of people most interested in their products and services. Even those who recognize the opportunity are still struggling to execute it, though. We’ve discussed Balihoo’s local marketing automation toolset on the blog previously. They recently released this infographic with social media facts every business should be aware … Continue reading →

Citations and Co-Citations for Local SEO

Posted on by Douglas Karr
172
Street Map

The pagerank algorithm was largely gamed because all it required was a black-hat SEO person building keyword-rich links back to a site. Over time, regardless of where the links were built, the site would rise in rank. Google knew that their search engine results were being gamed and subsequently strengthened their algorithms to pick up other quality queues. The quality of the linking site and relevance of the content their played a role as well as how popular the linking sites and destination sites were within social media. What are … Continue reading →

Advertising on Yelp?

Posted on by Douglas Karr
171
Yelp Advertising

We were recently helping our office masseuse (yes – we really have one!) decide whether or not buying advertisements on Yelp was a good investment for promoting her spa here in Indianapolis, Quiescence Experience. Monique had already been seeing some foot traffic from her presence on Yelp, so perhaps advertising on Yelp would generate even more. In speaking with the advertising representative, the ads package is quite strong. First, Monique would get a dedicated advertisement on relevant, local searches of Yelp for businesses like hers. Yelp would never promote another … Continue reading →

Inbound Marketing for Small Business

Posted on by Douglas Karr
131
UpCity

Technology continues to offer incredible opportunities to the small business. As computing power and platforms continue to progress, costs continue to drop across the board. A few years ago, search and social platform tools were thousands of dollars per month and only available to companies who could afford the investment. Tomorrow I’ll be speaking to a group of small business professionals about tools to help them and UpCity is one of the tools at the top of my list. UpCity is powered by their Pathway™ platform. Pathway™ assesses the online … Continue reading →

My Online Marketing Checklist in Prioritized Order

Posted on by Douglas Karr
133
check list

There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing aren’t that easy. Website – Does the company have a website that evokes a response from your audience that it’s both a trusted source of information and that the product … Continue reading →

How to Optimize a Page for Local Search

Posted on by Douglas Karr
28
Local Search Optimization

In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is indexed properly for the correct region and associated keywords or phrases. Local search is HUGE… with a large percentage of all searches being entered with an associated keyword for the … Continue reading →