If you’ve ever attempted to register your business with the plethora of local sites out there, it’s a huge time-suck. Not only does every site have a different registration methodology, all of them are interrupting and pitching you on upsell listings. We registered with Yext today and paid for its PowerListings package. At less than $50 per month, it allows you to manage over 30 local listing sites all from a central platform. Here’s an administration screen providing your listing information: Since each source has its own database, there are … Continue reading
Tag Archives: local listings
237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
