Tag Archives: litmus

3 Email Marketing Tools You Need to Know About

Posted on by Lavon Temple
131
3 Email Marketing Tools You Need to Know About | Marketing Tech Blog

Text to Subscribe. If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. (If not, ask Delivra for more information!) Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up while you sit back and watch it run. With little effort, you will see how easily people can text to sign up to receive … Continue reading →

Infographic: Do’s and Don’ts of a Successful Call to Action

Posted on by Douglas Karr
132
Call to Action Best Practices

The folks at Litmus have put together this inforgraphic on the Do’s and Don’ts for a Successful Call To Action (CTA). It’s not just applicable to email marketing, though. Great CTAs are hard to come buy on the web – but are needed! If you want to provide a path to engagement for your readers, you need to have great calls to action! From the Infographic:When using email to communicate with your readers, there are many ways to engage and inspire. Imagery, text, offers, charts, and links help differentiate your … Continue reading →

2008: The Year of Micro

Posted on by Douglas Karr
125

This was an exciting year in online technology. If you look at it from a 10,000 foot view, humans are really still blazing a trail on how to utilize this relatively new medium, the Internet. Perhaps it’s obvious but I believe 2008 is really the year that applications and strategies go Micro. The evolution of the social web (Web 2.0) is now moving rapidly into new, targeted territory. The massive, one-fits-all solution will be evolving to provide you with the right connections to the right people and the right content… … Continue reading →