Tag Archives: lead generation

Infographic: Beginner’s Guide to Content Marketing

Posted on by Douglas Karr
105
guide-content-marketing

Trust and authority… they’re the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they’re going to purchase from you. Content marketing is the opportunity for you to establish that trust and authority online. Wrapping both resources and a process around your content marketing strategy will help you build a successful program that measures and drives results. This … Continue reading →

Infographic: How Social is B2B?

Posted on by Douglas Karr
182
B2B Social Media

We just asked, Why Isn’t Your Sales Rep on Social? so this infographic couldn’t be timed better! 61% of US Marketers are using social media to increase their lead generation. How Social is B2B is an infographic from InsideView that provides some solid stats and some great examples of how businesses are utilizing social media to grow their business-to-business sales and marketing results. More leads and faster closes… do you need much more of a reason? We’ve said it a hundred times… but your prospects are already on social looking … Continue reading →

Why Isn’t Your Sales Rep on Social?

Posted on by Douglas Karr
239
Sales and Social Media

At a recent conference, we found one of our clients skillfully networking and working the room. They were doing a fantastic job and garnering some good leads despite a luke warm attendee list at the conference. When Marty spoke with them, he noticed that they didn’t have any social information for him to connect with the sales people online. After returning, he wrote the business to let them know and they were honest and said their sales team wasn’t really that social. You have to be kidding me. While LinkedIn … Continue reading →

Infographic: B2B Lead Generation Manifesto

Posted on by Douglas Karr
59
B2B Lead Generation

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead generation page optimization, taking advantage of lost opportunities after your marketing campaign is executed, embracing … Continue reading →

Infographic: Inbound Marketing Explosion

Posted on by Douglas Karr
75
Inbound Marketing Explosion

As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing used to be about paying for your audience’s attention and trying to lure them away from whatever they were doing before. But thanks to the web, the game has changed. … Continue reading →

The Book Every Analytics Professional Must Read

Posted on by Douglas Karr
151
Moneyball

A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a good Stanley Cup. If you don’t appreciate sports but you … Continue reading →