Laura Lippay
Martech Zone articles tagged laura lippay:
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Content Marketing
The Greatest Marketing Tool Ever!
No, I am going to unveil some new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom. I am talking about great customer service. It seems obvious to say that. Everyone knows that great customer service is a given, but from what I have seen many companies and individuals have forgotten…
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Mobile and Tablet Marketing
ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I…
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Content Marketing
A Secret to Building Authority and Promoting your Blog
I’ve written before about how helpful Google Alerts are as a strategy for reputation management. Here’s a great tip for you to drive authority for yourself, your product or your service and to help promote your site or blog utilizing LinkedIn Answers and Google Alerts. For the terms that you’d like to build authority on within LinkedIn, make a Google…
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Mobile and Tablet Marketing
Why isn’t Networking in Every Curriculum?
This afternoon I was invited to an incredible lunch and discussion with Indiana Business College Harrison College. Indiana is well-known for having some of the finest schools in the country, and in the world, but the folks at Harrison recognize that we’re in a rapidly changing world. They are making an aggressive push to ensure that they will stay ahead…