As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing used to be about paying for your audience’s attention and trying to lure them away from whatever they were doing before. But thanks to the web, the game has changed. … Continue reading
Tag Archives: landing pages
Formstack Launches Landing Pages
Bravo to my good friends at Formstack – in my opinion – the premier online form builder for marketers (yes, that’s an affiliate link). One of the difficult tasks that we have with our clients when building a landing page strategy is actually the infrastructure to build those landing pages within. It’s not a problem anymore! Formstack has just released its Landing Page solution to build pages around your Formstack forms. I was able to experiment with the feature pre-release and it’s fantastic! For us analytics buffs, there’s even the … Continue reading
The Most Important Feature of Your Corporate Blog
Tonight I had a great time at Confluence, an Indianapolis networking event, where we reunited a team to speak on the Do’s and Don’ts of Corporate Blogging. I was joined by fellow industry professionals Rhoda Israelov, Rodger Johnson, Kyle Lacy and Kevin Hood. There were minor differences in agreement over command and control of a corporate blog, but I believe all of us overwhelmingly agreed that blogging, as a medium, is becoming a strategy that’s every bit as important (and perhaps more profitable) than office email. Those are my words … Continue reading
Bye-Bye YouTube! Hello IndyTube!
When I wrote my predictions about 2008 being the Year of Micro, I didn’t expect some of the changes were arriving right in my own backyard. I just received a nice note from Jennifer Anderson-Henry at Wish TV. Jennifer and I both worked at The Indianapolis Star a few years ago. Jennifer let me know that LIN, the parent company of WishTV, was launching IndyTube.TV. IndyTube.TV is a user-generated content site provided to the Indianapolis community as a way to celebrate living in Indianapolis and to expose those in the … Continue reading

