Tag Archives: landing page

How to Optimize a Landing Page

Posted on by Douglas Karr
150
Landing Page Optimization

Just a few minor changes to your landing page can result in much better results for your business. Landing pages are the destination for your calls-to-action and the transition point where a visitor either becomes a lead or even a conversion. Here are some key elements of a well optimized landing page. Keep in mind we’re not just optimizing the page for search engines, we’re optimizing the page for conversions, too! Page Title – the title of your page is going to be displayed in search results and social shares … Continue reading →

Infographic: Blueprint for the Testable Landing Page

Posted on by Douglas Karr
154
How to Build Testable Landing Pages

One of the most popular infographics that we’ve seen was released by our technology sponsors, Formstack, called Landing Page Best Practices. Formstack is an incredibly easy-to-use online form builder with the ability to actually build out landing pages in the same solution. The Blueprint for a Perfectly Testable Landing Page: Landing pages are composed of a group of definable elements. The building blocks presented below can be used as a guide when defining and creating a perfect landing page of your own! The folks at KISSmetrics have dissected the landing … Continue reading →

Infographic: Website Testing Beyond the Landing Page

Posted on by Douglas Karr
146
Website Testing

We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value of testing. In a relatively short period of time, website testing has evolved from changing the color of a “submit” button on one web page, to building intricate, multi-page testing … Continue reading →

Optify Adds Effortless Landing Page Platform

Posted on by Douglas Karr
105
Optify Landing Page Platform

Yesterday afternoon I had a great conversation and platform demonstration from Brian Goffman, CEO and Co-Founder of Optify, a marketing automation provider. Brian’s team has seen how quickly social media marketing is evolving and have pre-empted the industry with a comprehensive solution that pulls together search, social and landing pages. Optify Dashboard Optify’s Dashboard is easily personalized with a drag and drop interface, custom reports, alerts and notifications. Lead scoring and nurturing combined with third party integrations like Salesforce, Zendesk, Microsoft Dynamics CRM and ExactTarget, make it a powerful and … Continue reading →