Klout Scores Reinvented… and I Like It!

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I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by all of that. The last time Klout updated it’s score, they lost me altogether. The score was directly influenced by recent activity… even more than it had been previously. My … Continue reading

Infographic: How does Klout Work?

Klout Score

Numbers matter when it comes to online marketing. I’ve been critical of Klout but I still like that companies are trying to develop simple metrics to determine places and people of influence online. I don’t pretend to understand the Klout score too much, and I don’t worry about it too much either. But… from time to time, I do check in on my Klout score (the Klout iPhone app let’s you display it!). If you’d like to really know how a Klout score works, here’s the infographic for you! Infographic … Continue reading

What’s Your PROskore?

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There’s a lot of movement happening right now in the scoring industry. I think Klout has gotten quite a bit of criticism recently… it’s tough being the first guy on the block in any field. I’m thankful that someone took on the tough task of developing the first authority score in the industry, though, and hope they’re able to adapt their algorithms and continue to develop them. One of the competitors I see creeping up nicely is PROskore. Their algorithm isn’t just build on recent behavior (as Klout seems to … Continue reading