I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by all of that. The last time Klout updated it’s score, they lost me altogether. The score was directly influenced by recent activity… even more than it had been previously. My … Continue reading
Numbers matter when it comes to online marketing. I’ve been critical of Klout but I still like that companies are trying to develop simple metrics to determine places and people of influence online. I don’t pretend to understand the Klout score too much, and I don’t worry about it too much either. But… from time to time, I do check in on my Klout score (the Klout iPhone app let’s you display it!). If you’d like to really know how a Klout score works, here’s the infographic for you! Infographic … Continue reading
There’s a lot of movement happening right now in the scoring industry. I think Klout has gotten quite a bit of criticism recently… it’s tough being the first guy on the block in any field. I’m thankful that someone took on the tough task of developing the first authority score in the industry, though, and hope they’re able to adapt their algorithms and continue to develop them. One of the competitors I see creeping up nicely is PROskore. Their algorithm isn’t just build on recent behavior (as Klout seems to … Continue reading
As you may have noticed, we’re doing some remodeling here at the Marketing Technology blog. Aside from the theme changes, you’re going to see improvements in the categorization of our blog posts, our weekly newsletter (sign up for a chance to win over $5,000 in prizes – including an iPad!). We’re also starting a monthly spotlight video series on Marketing Technology companies! Thoughts are welcome on the redesign – please leave some comments!
You may have noticed we’ve been running a Crowdscience survey on the blog for a while now. I hope you’ve taken the time to answer the surveys – the results are quite impressive. Here are some highlights: 62.5% of readers are college graduates, 21.9% have graduate degrees 51.6% of readers are employed full-time, 32.3% are self-employed. The majority of readers are decision makers or have influence: Readers come from companies of all sizes: The majority of readers are senior executives or leaders of their companies. The majority of readers are … Continue reading
Do you have to be a technology expert to be a leader in Marketing? Marketing and technology seem to have converged over the last twenty years. Even copywriters need to understand how people read pages – performing A/B testing, recognizing whitespace usage, and viewing heat maps. Brand managers distribute branding guides that are composed of pixel widths, relevant colors and associative words to the brand… all tested and proven with technology. Direct marketers have to understand dynamic print and database marketing. These are just a few of the examples, but … Continue reading