Tag Archives: keywords

Should You Market to Keywords with No Search Volume?

Posted on by Douglas Karr
133
Keywords

Keywords are the common language between your prospect, your website and the search engine results you’re found in. They’re important because of their relevance and ability to convert. For a site like the Marketing Technology blog, broad keywords may be important to drive visits. But that’s only because visits and overall popularity are the goal of this blog. For your business, visits shouldn’t be the primary performance indicator of your site, it should be your conversions. Many times, the keywords that convert are different than those that drive traffic. Analysis … Continue reading →

Keyword Research Must Answer These Questions

Posted on by Douglas Karr
69
SEO Keyword Research Mistakes

We’ve watched many companies do what they call keyword research and I’m surprised at how much information they miss when they’re advising companies on what keywords to target with their content marketing strategies. Here are some important questions that we answer What keywords drive conversions? If you don’t know, I’d recommend leveraging analytics properly and reporting so that you can identify the keywords that drive business… not traffic. A key mistake we see by many companies is a focus on the keywords that drive traffic rather than the keywords that … Continue reading →

Infographic: Why Content for SEO?

Posted on by Douglas Karr
212
Content for SEO Infographic

Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore. Virtually every company needs to become a publisher nowadays if they hope to both build authority in their industry and take advantages of the variety of searches that people are … Continue reading →

6 Common Keyword Misconceptions

Posted on by Douglas Karr
213
SEO Keyword Research Mistakes

As we continue to dive into deeper and deeper research with clients on the type of keywords that are attracting search traffic, we find that many companies have the wrong idea when it comes to keyword research and usage. A single page can rank well for dozens of keywords. People think they need to have one page per keyword they wish to target… It’s simply not the case. If you have a page that ranks well for a keyword, additional relevant keywords can rank just as well! Why keep adding … Continue reading →

SEO Is Dead

Posted on by Douglas Karr
236
SEO is Dead

SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for you to see the truth about SEO… and adjust accordingly. Of course we utilized a nice baity title to attract some attention, but it’s time that someone stood up and … Continue reading →

The Importance of Fresh Content for SEO

Posted on by Douglas Karr
81
Frequency

I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows you to write often. The chart below is from one of our clients. We optimized their site and, combined with some off-site promotion, they jumped up in some highly competitive rankings. However, after several months getting new content on a variety of keywords was getting difficult. The team writing the … Continue reading →