Keyword Usage

Martech Zone articles tagged keyword usage:

  • Content MarketingMeta Descriptions - What, Why, and How

    What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?

    Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past decade, I’ve noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that actually occurs in between. Search engines are absolutely critical to every business’ ability to drive users with intent to the…

  • Marketing InfographicsDepositphotos 24959111 m

    How to Use Keywords Effectively for SEO and More

    Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. There are also some common keyword mistakes to avoid. Each page should…

  • Search Marketing
    20120418 203913

    6 Common Keyword Misconceptions

    As we continue to dive into deeper and deeper research with clients on the type of keywords that are attracting search traffic, we find that many companies have the wrong idea when it comes to keyword research and usage. A single page can rank well for dozens of keywords. People think they need to have one page per keyword they…

  • Content MarketingScreen Shot 2012 04 06 at 8.35.14 AM

    SEO Is Dead

    SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for…

  • Search Marketing
    Depositphotos 20583963 m

    What Search Engines Read…

    Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page.…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.