My friend Bill from 2 Sentences or Less turned me onto MacHeist a while back. MacHeist is a great deal – they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough money is raised for charity, they provide every purchaser licenses for every application in the entire package. It’s an ingenious marketing tactic since it pressures participants to go viral, promote the bundle, and look for other folks to purchase! MacHeist 3 just completed and has … Continue reading
Tag Archives: jramers
A Perfect Scenario for Blogging
About a month ago, I met with Charles Hedmen II, of Bose, McKinney & Associates. Internal to the firm, Charles was writing several briefs a day to inform other attorneys on key appellate cases in Indiana. Pat Coyle and I discussed a range of social media strategies that Bose might want to take advantage of – but one of them was a perfect fit: Compendium Blogware. Since Charles was already producing so much targeted content, generating a blog that was targeted on keyphrases and words for his practice was going … Continue reading
Video: What Would Seth Do?
As I watch the growth of Compendium Blogware, it really does warm my heart that I played an early role (and continuing role as best I can) in a business that’s changing the behavior and landscape of how businesses communicate with their prospects and customers. Chris Baggott is an amazing evangelist for the medium and his company is a testament to the medium, the applications that enable this communication, and the broader appeal of putting a human face on business. Chris and Cantaloupe.TV did this extraordinary video on that very … Continue reading
Download this Program We Built to Fix our Program?
Our clients utilize PCAnywhere for their support issues. I’m running Vista – so when I tried to load our licensed client, I was swiftly met with an incompatibility message and the installer quit. In visiting the Symantec site, they of course fixed the compatibility issue with an upgrade to version 12.1. The snag? You have to pay $100 for the upgrade. I have to have it, so I paid the $100. Paying $100 for an application to simply work after you paid the initial licensing before is really enough to … Continue reading
What’s a Yooba?
Just got a note from a communicator (great title) at Yooba.com, a web-based service that’s preparing to launch this Spring. The video is a little cryptic but the content on the site is compelling: Yooba is a web based B2B service for marketing professionals. Our aim is to make it possible for you to focus on creativity and achievements. Yooba gives you an all-inclusive platform for your digital marketing experience. We provide hosting and database solutions, ready-to-use applications for producing content, and presents the tools for evaluation. The build-in logic … Continue reading
Why No Intense Debate?
There’s a new kid on the block on the comments side of the business, Intense Debate. The premise of the service is outstanding – provide a central repository to track your visitors’ comments, expand the commentary beyond your blog, and provide a very rich interface to display the comments. There is a single flaw with the service, though, that makes it unusable… the comments are loaded via JavaScript, something that the Search Engines will not see. If you have a fantastic blog post with tons of traffic that changes every … Continue reading