Journalism

Martech Zone articles tagged journalism:

  • Content Marketing
    pressrush outreach

    PressRush: The Polite Pitching Platform for Journalist Outreach

    Every day I receive dozens of pitches in my inbox. Many of them are poorly written, most aren’t relevant to my site, but there’s always a nugget of gold in the pile of PR spam so I pay attention. I received a pitch this week where the email appeared quite a bit different and provided a positive pitch experience for…

  • Advertising Technology
    native advertising

    What a Tangled Web Native Advertising Will Weave

    I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to…

  • Content Marketing

    Is Social Media Protected Under Free Speech and the Free Press?

    This may be one of the most frightening events that’s threatened free speech and the free press in this country. The Senate has passed a media shield law that defined journalism and where the only protected class of journalist are those involved in legitimate news-gathering activities. From a 10,000 foot view, the bill seems like a great idea. The LA…

  • Content MarketingJoseph Rago Wall Street Journal Quote on Blogging

    Blogs: Written by Fools to be Read by Imbeciles…

    Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I’ve seen by a journalist yet! As a former newspaper professional, it’s disappointing to see this attitude. Even worse, I’m a fan of the…

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