Optimizing Your Email Images for Retina Displays

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retina-email-infographic

As high-resolution displays become common-place on virtually every device, it’s important that marketers take advantage of the impact that a higher resolution has to offer. The clarity of images used in emails, for examples, can have a dramatic impact with the email reader. Creating your graphics properly and then sizing/scaling them – all while optimizing the file size of the images – is a delicate … Continue reading

FirehoseChat: Site Chat Integrated with Mac, iPhone and iPad

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chat-widget

FirehostChat is a fully native apps with push notifications that’s as easy as texting. You can even receive chat notifications on your iPhone lock screen with their mobile application. Users can be identified by their physical location and you can identify the page they’re on as well as their system info. The paid version comes with fully customizable CSS, multi-user support and your chat history. … Continue reading

Storehouse: Visual Storytelling for the iPad

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storehouse

We recently had a webinar on the science of storytelling with our friends at Cantaloupe.tv. It’s not new to sales and marketing, but for some reason, storytelling has really only begun to take notice in recent years. Consumers and business buyers have always converted easier when there’s an emotional tie between themselves and the brands they love… but it’s interesting how old, scripted and terrible … Continue reading

The iPad Effect

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ipad

There’s something going on with the way I’ve been interacting online. As an avid reader and one who sits in front of a screen at least 8 hours a day, I’m finding that my behavior has changed significantly over the last year. I used to bring my laptop everywhere with me… now I don’t. If I’m working, I’m either at my office on a big … Continue reading

Pre-Purchase Habits of Shoppers

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Pre-purchase Tablet Habits

The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television show describing the MacBook Pro … Continue reading

Does Advertising in Social Games Work?

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Lifestreet Media

In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games featuring their brands, but chances … Continue reading

Top Tech Trends of 2011

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2011 Technology Trends

The folks at G+ (not to be confused with Google+) have developed this infographic on the top technology trends of online for 2011. The list is topped with Group Buying, a technology that exploded earlier in the year and has now become a feature that virtually every community has copied and incorporated into their strategy. Geolocation applications, tablets, cloud-based productivity apps, online video in Enterprise, … Continue reading

MTB Now Available on Google Currents

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Google Currents - Marketing Technology Blog

If you’ve got a Smartphone or Tablet, viewing websites can be a bit challenging. Google comes to the rescue with Google Currents. Google Currents is Google Reader on steroids, even allowing publishers to optimize their content and organize it using their Google Currents Producer. Be sure to subscribe to the Marketing Technology blog on Google Currents. We’ve got all of our sections segmented out, our … Continue reading

2011 Holiday Shopping Statistics

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2011 Holiday Shopping Infographic

We posted an infographic on Black Friday, and one on Cyber Monday… here comes an infographic with some early stats on the successful holiday season. Of course, where you find money you find crooks -and cybercrime is no different this holiday season. With holiday retail sales up this year… and many of those purchases coming by way of mobile device or tablet, Zonealarm has published … Continue reading