If Content is King, then UX must be Queen. With the dramatic growth of mobile and tablets, the user experience (UX) may have the largest impact on sales growth outside of the quality of the content itself. These experiences can no longer be denied and must be a taken into consideration as you fine-tune your online presence. This infographic is from Monetate: The burgeoning tablet market has made understanding trends in hardware important when optimizing a website to create a relevant customer experience. This infographic includes information about the habits … Continue reading
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237 Practical Case Studies in a Single Book
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community. The following 237 participants took time to write meaningful content for the Age of Conversations 2, to provide a diverse and unique collection of stories in a single book. I’d really like to single out … Continue reading →
How’s this for Collaboration? 275 Authors!
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get content to him in time. Drew and Gavin are back again, and this time I’m not going to miss it! This is quite an undertaking – coordinating a collaborative book with 275 authors – but I have no doubt that it will be a fantastic book with a multitude … Continue reading →
