According to Dictionary.com: Medium: one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television. Perhaps the most difficult task for any software as a service is to overcome the paradigms of the industry you’re serving. I’ll speak specific to the restaurant industry in this example, but it’s the same with any other ecommerce company… understanding what your customers are doing online vs. in your store, on your phone, or meeting with your staff will help you to best design the right … Continue reading →