Infographic: Which Social Media Platforms Drive the Most Sales?

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Wow… to better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all social media visits to Shopify stores come from Facebook. An average of 85% of all orders from social media come from Facebook. Orders from Reddit increased 152% in 2013. Polyvore generated the highest average order value ahead of Facebook, Pinterest and Twitter. Instagram generates higher average orders than those same … Continue reading

Using Digital Asset Management to Streamline Social Promotion

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We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability to find, approve and publish user-generated content already exists. User generated content (UGC) is awesome because it’s free content that endorses the company from a third party. You didn’t have … Continue reading

Infographic: How Are We (vs You) Using Social Media?

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I’m not sure when Heat designed this inforgraphic, but it’s so good that I had to share it. The reason why it’s good is because it’s an honest look and comparison of how marketing professionals utilize social media versus the average, non-marketing person. I don’t believe enough leaders in this industry paint an honest picture of social media usage. Many of them remind me of the get rick quick sheisters out there. We have to reset expectations with virtually every client on what their use and following will look like … Continue reading

BlitzMetrics: Social Media Dashboards For Your Brand

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BlitzMetrics offers a social dashboard that monitors your data across all your channels and products in one place. No need to search for metrics across all the various social platforms. The system provides reporting on your top fans and followers to help you build brand awareness, engagement and ultimately – conversions. Most of all, BlitzMetrics help marketers understand when and what content is the most effective so that you can adjust your messaging according to what makes your fans excited. BlitzMetrics Features and Benefits Monitor content across Facebook, Twitter, Youtube, … Continue reading

Curalate: Making Social Curation Work for Brands

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Curalate is a platform that applies advanced image analytics to social media conversations to give you the most robust insights available for Instagram and Pinterest. They help brands strengthen their stories and turn pins, likes, hashtags, and followers into revenue. Features of Curalate Analytics – Curalate invented the ruler that measures your images. Top products being shared organically from your website, the most popular pins and boards within your Pinterest account, image-based traffic analysis, and revealing ROI from Pinterest. Including metrics for Instagram accounts, hashtags, and campaigns and unparalleled analysis … Continue reading

Design a Robust Mobile App for iPhone and Android in 5 Steps

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My Mobile Fans

My Mobile Fans offers affordable mobile apps and mobile websites for the individual, non-profit and small business environment via their industry leading Do-It-Yourself (DIY) app builder. With over 40 rich features for leveraging mobile, location and social media, they may be the most affordable and robust mobile app building platform on the market. The application is quite simple, providing a step-by-step wizard to pull you through setting up your mobile application. Step 1: Select your features Step 2: Fill in the details Step 3: Customize the design Step 4: Preview … Continue reading

SumAll: Connect Analytics, Social and Conversion Data

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SumAll is currently in Beta but appears to be attacking a problem plaguing the analytics industry… how do we overlay analytics, social and conversion data to truly get at the root of how our marketing is impacting sales. The SumAll site lists some key benefits of the system: See data that matters – View sales, site visits, fans & followers, and charges all in one secure and convenient place. Compare data across different platforms to get deep insights easily. Know what works – See all of your valuable data in … Continue reading

Infographic: State of Social Media 2012

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2012 State of Social Media

It’s been a fascinating year for marketers… so many technologies, advancements, and platforms to design, develop and deploy social strategies. In that time, I hope the information that we’ve provided has helped you to focus your attention on the metrics that drive results and the strategies that best grow your business. This infographic on the 2012 State of Social Media was developed for The SEO Company. Month by month, the infographic will stir some memories of changes in social media. It’s an interesting infographic that will make you pause and … Continue reading