People are driven by images and videos, and it’s about time infographics got the respect they deserved. They’re more than just a pretty image; they have what it takes to go viral as well as improve brand awareness, social signals, and media buzz. Infographics pack a lot of punch into an image and can be used to illustrate a point and cleanly tie facts together. What really boosts their value is the fact that they are easily shared on social media sites, giving them the potential to go viral. Any … Continue reading
We love Visual.ly for finding and sharing infographics. DK New Media is a certified designer on Visual.ly, with a ton of great infographics we’ve researched, designed and promoted for our clients. As well as static infographics, the Visual.ly team continues to enhance their dynamic infographics as well… check out this great Google Analytics infographic that pulls your weekly stats into a beautiful design. You can even have your infographic delivered to you by email on a weekly basis. Too cool!
Infographics have grown so much in demand that they’ve become a core part of our business offerings. Companies who are leveraging infographics are continuing to see incredible results. Infographics just happen to be the perfect combination of all the great features of a good content marketing strategy: Data – they provide a lot of information in a package that’s easy to digest. Design – when done well, they’re aesthetically pleasing and even fun to read. Portability – because it’s a single image file, they’re incredibly simple to share. Social – … Continue reading
In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We’ve found over the years that email is at the core of multi-channel marketing. We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate and condense their marketing messaging. Did you know that 75% of social media users consider email as their preferred message of communication with companies? That’s huge. Email is permission-based marketing, … Continue reading
As infographics become more popular, they’re also drawing a ton of criticism on their quality and accuracy. I love infographics because they provide a visual medium to explain information. Whether or not the information is true is another story… and a poorly researched infographic can draw tons of criticism and hurt the reputation of the company that’s pushing it. All is fair in love and infographics. The eyes are an extension of the brain and well over half of the population are visual learners. With this in mind, publishers and … Continue reading
Our content marketing platform client, Compendium, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences in Twitter and LinkedIn. As the infographic shows, using an exclamation results in high click throughs for LinkedIn, but it does the opposite for Twitter. Furthermore, using a number in a tweet results in 50% more click throughs, but it has no … Continue reading