2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges

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Omobono’s latest What Works Where research provides a revealing snapshot of B2B digital marketing in 2014. In partnership with The Marketing Society and Circle Research, they asked 115 senior business marketers about their digital marketing objectives, budgets, activities and challenges. The full report, including survey results, expert analysis and recommendations, will be published this month. To receive your digital copy as soon as it’s available, … Continue reading

Where are Parents and Students Spending for Back to School and College in 2014?

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Back to School and Back to College events are a huge opportunity to drive a lot of sales via retail and ecommerce. It’s a great opportunity for marketers to schedule offers via online promotions and emails to parents, businesses and students preparing to return for the school year. Deloitte’s seventh annual Back-to-School Survey and its second annual Back-to-College Survey, conducted July 5-10, 2014, reveal the … Continue reading

How to Drive Business with Twitter and Promoted Tweets

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Promoted Tweets

Twitter now offers a variety of campaigns to build a following, drive traffic and conversions to your site, install applications, acquire leads, or promote specific tweets. Promoted Tweets continue to pop up in my timeline on Twitter and in native Twitter applications. Your business should be leveraging Twitter’s best practices, but if you’re actually paying to promote a Tweet, there are specific things that you … Continue reading

What is Growth Hacking? Does it Really Differ from Traditional Marketing?

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Growth hacking is a term that’s all the rage right now. In all honesty, I can’t stand it… I feel like we’re on a merry go-round with terminology sometimes when it comes to marketing. Growth hacking is simply guerilla marketing applied to the web with technologists. Because technology startups have a lot of analytical and programming talent internal, it’s only natural that those resources execute … Continue reading

The Terrible 2014 CMO Guide to the Social Landscape

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Social Media Landscape

Yesterday, I had this post completed and was just about to click publish when I knocked a beer over on my laptop. I hope it wasn’t karma coming to kick my butt. The laptop survived, but somehow the blog post disappeared. I’m writing this post with the faint smell of beer in the background to remind me to keep my snarkiness down. Here’s the thing, … Continue reading

Here’s How to Optimize Your Blog for Content Marketing

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No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to say today that people like … Continue reading

How the Connected Enterprise Will Create a $47B Identity Security Market

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Screen Shot 2014-07-08 at 11.24.05 AM

In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss for employees. Ping Identity presents the facts about the identity security market and offers solutions for how companies can enable secure access in the infographic … Continue reading

Is Marketing Really Changing Radically?

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This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies. Budgets are shifting, social and … Continue reading