Infographic: The State of Content Marketing 2014

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Have you wondered what other digital marketers are accomplishing when it comes to content marketing strategies, including blogging, production, sharing, and measurement? Along with LookBook HQ, Oracle Eloqua has illustrated how digital marketers are responding to the demands of content strategies in this infographic. We sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey, and the key performance metrics that matter. The full Content Marketing Benchmark report encompasses responses … Continue reading

Infographic: Top Tips for Writing Successful SMS Messages

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Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues. This infographic from TextMarketer points to a few key elements of an effective SMS marketing message: Start with an attention grabber to get the reader engaged and reading on. Don’t use texting abbreviations – most mobile users don’t understand them. Keep it short – A single text is 160 characters (although you can send multi-part text messages). Tell … Continue reading

Infographic: 5 Online Marketing Resolutions For 2014

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The beginning of a new year always brings with it new marketing plans, budgets and a revitalized excitement about the opportunities that await any business. If you are in charge of marketing at your company, the potential could actually be overwhelming. Luckily, we have some suggestions to help you grow your brand and online following in 2014. Here are 5 online marketing resolutions to adopt today: 1.     Amp Up Your Content Marketing Look for 2014 to be another year for companies to amp up their marketing. The take-away of this statement … Continue reading

A Look Back at Holiday Shopping in 2013, and What to Keep in Mind for 2014

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Before you set your marketing budgets in stone this year, make sure you take a look back at what we were able to learn from this past year. Understanding some simple data from the 2013 shopping season could help inform the way you interact with, and market to, consumers. To find what helped and hurt consumers’ shopping experience during the 2013 holiday season, Baynote surveyed 1,000 shoppers and compiled the data in the infographic below. When it comes to influencing shoppers, 48% of customers said that ratings and reviews were what made them … Continue reading

Infographic: The Surprising Words That Get Top Content Shared

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Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres. Words that get content shared Blog Posts – Surprising, Science, Critical Twitter – Top, Follow, Please Facebook – Advises, Amazes, Inspires

Infographic: Email Versus Social Media

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This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their preferred communication method Even among the 18-29 age group, email trumps social for commercial usage While the infographic promotes email marketing as the winner, I don’t believe there should be … Continue reading

Infographic: The Rise of Social and Mobile Native Ads

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With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads seamlessly into the social feeds of their target audiences with native advertising. In the U.S. last year, more than $4.6 billion was spent on social media advertising, 35% of which was social native ads. It is predicted that by 2017, this figure will increase to nearly $11 billion, with social native … Continue reading

Infographic: The Insane Amount of Mobile Data You Consume While Traveling

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Who needs a postcard when you can create your own (for free) on Facebook and Instagram? Travel has definitely evolved and smartphones have become one of the most essential travel accessories today. Last year alone, mobile data traffic soared, reaching 12 times the size of the whole global Internet in 2000. Eighty-eight percent of leisure travelers choose their smartphones as the number one must-have device while on vacation and 59% of business travelers think they would feel lost without their phones for a week. CNBC and Condé Nast have found … Continue reading

Infographic: Digital Marketing Trends & Predictions for 2014

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I realize there’s some repetition here with some of the posts I’ve been sharing on where I believe marketers need to focus their attention this year… but this infographic sums it up and was too good not to share! The year 2014 – digital marketing has reached a whole new level and continues to do so. However, some marketers are still wondering – “What factors are going to influence my marketing efforts this year and to what extent? Are there any surprises waiting?” From Position2′s infographic Digital Marketing Trends & … Continue reading