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Tag Archives: infographic

The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

Customer Experience Infographic 2015

Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, . Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences — when, where and how customers want …

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The Impact of Cross-Device Journeys and Real-Time Personalization

Cross-Device Customer Journey

Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and …

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The Importance of Phone Calls in the Customer Journey

Phone Calls and the Customer Journey

One of the features we’re launching with our agency directory is click to call. And recently, we hired a virtual assistant for our own agency. What we’ve become painfully aware of is that some prospects and businesses simply won’t do business unless they can pick up the phone and dial …

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