Information Overload and Infographics

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information overload on infographics

Every day we review our alerts from Meltwater, or sponsor, and review dozens of marketing-related infographics on the web. Each week we choose not to publish hundreds of infographics, though. We develop infographics ourselves and it’s not that we’re snobs… it’s simply that we understand what makes an infographic work and what doesn’t. A well-designed infographic without information overload has the following: An Entertaining Story – in its entirety, there should be some theme to the assemblance of data and graphics. (See Prevent Home Break-ins that was launched around Halloween) … Continue reading

Infographic: Smart Ways to Combine Content Marketing with SEO

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search distribution

The folks at developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can reach multiple audiences. Distribution, promotion and repurposing content is an effective means of getting a … Continue reading

Infographic: The State of Content Marketing 2014

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Have you wondered what other digital marketers are accomplishing when it comes to content marketing strategies, including blogging, production, sharing, and measurement? Along with LookBook HQ, Oracle Eloqua has illustrated how digital marketers are responding to the demands of content strategies in this infographic. We sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey, and the key performance metrics that matter. The full Content Marketing Benchmark report encompasses responses … Continue reading

Infographic: Top Tips for Writing Successful SMS Messages

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Text message

Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues. This infographic from TextMarketer points to a few key elements of an effective SMS marketing message: Start with an attention grabber to get the reader engaged and reading on. Don’t use texting abbreviations – most mobile users don’t understand them. Keep it short – A single text is 160 characters (although you can send multi-part text messages). Tell … Continue reading

Infographic: 5 Online Marketing Resolutions For 2014

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Online Marketing Resolutions 2014 Banner

The beginning of a new year always brings with it new marketing plans, budgets and a revitalized excitement about the opportunities that await any business. If you are in charge of marketing at your company, the potential could actually be overwhelming. Luckily, we have some suggestions to help you grow your brand and online following in 2014. Here are 5 online marketing resolutions to adopt today: 1.     Amp Up Your Content Marketing Look for 2014 to be another year for companies to amp up their marketing. The take-away of this statement … Continue reading

A Look Back at Holiday Shopping in 2013, and What to Keep in Mind for 2014

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Before you set your marketing budgets in stone this year, make sure you take a look back at what we were able to learn from this past year. Understanding some simple data from the 2013 shopping season could help inform the way you interact with, and market to, consumers. To find what helped and hurt consumers’ shopping experience during the 2013 holiday season, Baynote surveyed 1,000 shoppers and compiled the data in the infographic below. When it comes to influencing shoppers, 48% of customers said that ratings and reviews were what made them … Continue reading

Infographic: The Surprising Words That Get Top Content Shared

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Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres. Words that get content shared Blog Posts – Surprising, Science, Critical Twitter – Top, Follow, Please Facebook – Advises, Amazes, Inspires

Infographic: Email Versus Social Media

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This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their preferred communication method Even among the 18-29 age group, email trumps social for commercial usage While the infographic promotes email marketing as the winner, I don’t believe there should be … Continue reading

Infographic: The Rise of Social and Mobile Native Ads

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Screen Shot 2013-12-16 at 10.33.49 AM

With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads seamlessly into the social feeds of their target audiences with native advertising. In the U.S. last year, more than $4.6 billion was spent on social media advertising, 35% of which was social native ads. It is predicted that by 2017, this figure will increase to nearly $11 billion, with social native … Continue reading