We Should Stop Saying Influential When We Mean Popular

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I saw it again today… another 2012 Influencer List. I couldn’t get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn’t an influencer list at all, it was just another popularity list. To be certain that we all understand the difference, let’s go ahead and define the two: Popular: Liked, admired, or enjoyed by many people or by a particular person or group. Influential: Having great influence on someone or something. For you marketers out there, … Continue reading