How to Make Your Content More Shareable

258 Shares
social-sharing-tips

The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared. Some of it is just … Continue reading

Influence is about Conversions, Not Reach

226 Shares
influence

It happened again. I was at an event where a very powerful person well-versed at developing international sporting events was speaking. He was talking about the challenge the industry was having in attracting new fans in a specific racing industry. And then he said the word… influence. Influence – the capacity to have an effect on the character, development, or behavior of someone or something, … Continue reading

Social Reactor: 7,000 Social Influencers at Your Ready

85 Shares
social-reactor

ChaCha is a great company that I worked with for quite a while when I first launched my agency. It’s hard to believe that ChaCha is 8 years old… the company is agile and is constantly moving and improving. They’re not a Valley company, so they aren’t always in the spotlight – but they do always stick in the top websites in the world for … Continue reading

What Influences a Purchase Decision?

297 Shares
purchase-influence

The science behind when people make a purchase decision is quite amazing. Bigcommerce is a very popular Software as a Service (SaaS) ecommerce and shopping cart platform. Bigcommerce gives you a plethora of securely hosted e-commerce tools, including website, domain name, secure shopping cart, product catalog, payment gateway, CRM, email accounts, marketing tools, reporting and mobile-optimized store. They recently developed an infographic providing details on … Continue reading

Understanding the Value of Influence

152 Shares
influence

We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn’t have the funds to acquire our services so we requested some exclusivity and a percentage of the revenue or profit that may come from the growth or sale of the company. It’s not going to happen. They couldn’t imagine that … Continue reading

We Should Stop Saying Influential When We Mean Popular

312 Shares
Snooki

I saw it again today… another 2012 Influencer List. I couldn’t get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn’t an influencer list at all, it was just another popularity list. To be certain that we all understand the difference, let’s go ahead and define the two: Popular: Liked, admired, … Continue reading

Marketing Strategy Losers and Winners of 2012

1.1K Shares
2012 Winners and Losers

As we begin to look back at the last year, I believe it’s important to get a clear picture of what marketing strategies are growing… both in popularity and results. It’s also important to recognize the strategies that had marketers running in circles and not really producing the results they were looking for or needed. Marketing Strategy Losers of 2012 Backlinking – One of our … Continue reading

Tellagence: Social Marketing Intelligence

32 Shares
Social Marketing Intelligence

Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation – an audience that simply follows and captures the information for their own personal use. Interaction – a community that responds and provides feedback to the information that’s distributed. Promotion – … Continue reading