Influence Marketing
Martech Zone articles tagged influence marketing:
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Social Media & Influencer Marketing
Ksana LiapkovaFeb 27, 2023
Four Strategies For Finding Influencer Monetization Opportunities in 2023
Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing Benchmark Report 2023 In addition to this steady and impressive market growth, the number of influencer marketing service providers is…
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Advertising Technology
Douglas KarrSep 21, 2022
15 Ways That Content Creators Can Monetize Their Work
Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is…
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Content Marketing
Douglas KarrAug 14, 2016
Lumanu: Find Influencers and Discover Influential Content
Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from someone of influence… influencer marketing is a…
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Content Marketing
Douglas KarrSep 2, 2014
The Surprising Science Behind Influence and Persuasion
I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According…
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Content Marketing
Douglas KarrApr 11, 2013
Automate Influence Marketing Campaigns with TapInfluence
TapInfluence debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns. If TapInfluence sounds new… it’s because it is. TapInfluence was once BlogFrog but has been rebranded with a new focus and platform. TapInfluence automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other…