Tag Archives: inbound marketing

Save $100: 2012 Inbound Marketing Handbook

Posted on by Douglas Karr
33
2012 Inbound Marketing Handbook

MarketingSherpa has just released their 2012 Inbound Marketing Handbook. The goal of the Inbound Marketing Handbook is to guide you through the development of an effective process that can scale to meet the growing, ongoing need for inbound marketing across your organization. You will learn: How inbound channels help customers find and choose you. How search, social and content marketing interact with each other to produce ongoing enhanced results. How inbound marketing powers the customer engagement cycle across awareness, consideration, inquiry, purchase and retention. To support these learning objectives, this … Continue reading →

Inbound Marketing with “The Content Marketing Manifesto”

Posted on by Chad Pollitt
76
The Content Marketing Manifesto

It can be challenging to communicate and quantify all the benefits of content marketing to the C-Suite and even some marketers. Even more difficult is explaining the strategic and tactical nuances across multiple types of media and platforms. Content marketing is not as simple as publishing a blog post every day in order to show up on the first page of Google. »Download a free copy of The Content Marketing Manifesto Because of these challenges, we’ve written The Content Marketing Manifesto. It’s intended to empower the C-Suite with the knowledge … Continue reading →

Why Don’t You Know Who I Am?

Posted on by Douglas Karr
225
King

It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don’t want that. We want clients that understand our process, value our relationship and see the results we are getting them. This afternoon I had to make the call to a friend and colleague of mine, Chad Pollitt at Kuno Creative. Chad has a great relationship with a large vendor … Continue reading →

Infographic: Inbound Marketing Explosion

Posted on by Douglas Karr
176
Inbound Marketing Explosion

As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing used to be about paying for your audience’s attention and trying to lure them away from whatever they were doing before. But thanks to the web, the game has changed. … Continue reading →

The Book Every Analytics Professional Must Read

Posted on by Douglas Karr
36
Moneyball

A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional sports game unless it’s a good Stanley Cup. If you don’t appreciate sports but you … Continue reading →

Inbound Marketing IS the New SEO – Facts, Figures & Data

Posted on by Chad Pollitt
209
Register for Inbound Marketing is the New SEO

There’s a lot of buzz, discussion and debate surrounding the state of SEO entering this year. Many industry colleagues are beginning to choose sides too, with figure heads like Rand Fishkin of SEOmoz musing over the idea that traditional SEO agencies may go the way of the dodo bird in favor of inbound marketing agencies. More and more analytical evidence is emerging showing that traditional technical SEO tactics aren’t driving the kind of leads and conversions businesses so cherish either. As a result, we’ll test the debate with real facts, … Continue reading →