If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading
The folks at The Whole Brain Group have released an infographic, What is Inbound Marketing? The best infographics are the ones that take a complex idea and simplify it. This infographic aims to do just that on the topic of inbound marketing. My only criticism of this infographic is that there’s a huge step missing between the writing of the content and getting found… and that’s optimization and promotion. In order to get found, you can’t simply wait for people to find you, you have to be optimizing and promoting … Continue reading
Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this. Inbound Marketing can be a very confusing and monumental process. Our goal is to make it as simple as possible, and get you the results you’re looking for. Check out the process we have developed to obtain your Inbound Marketing goals. My … Continue reading
Our technology sponsor, Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing strategy can be tough. Luckily, the Toolbox of the Small Business Marketing Cycle helps you streamline the process, all while providing popular tools that will allow you to better acquire and manage your customers. Follow the guide below for more details!
We’ve shared many infographics on the Marketing Technology blog and developed many of our own infographics for the blog, its sponsors and for our other clients. This infographic from Performancing touches on why inbound marketing companies utilize infographic… including that they are versatile, linkworthy, and controllable. That’s not all, though. As we develop infographics we’re not just looking to build linkbait. We find that infographics are best developed when they boil down a complex process or topic. Doing this graphically is often easier consumed than writing it out in a … Continue reading
The folks at Pamorama have done a terrific job with this infographic that provides insight into why inbound marketing is the optimal strategy as opposed to outbound marketing… from the consumer’s point of view. As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are gaining steam by providing value for consumers increasingly put off by intrusive marketing tactics. While inbound efforts require commitment … Continue reading