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Tag Archives: Impressions

Marketing Metrics that Matter

Metrics-That-Matter-Pardot

Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s …

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Wildcard DNS and Dynamic Subdomains

In all my spare time (ha!), I’ve been working to wrap the Wild Birds Unlimited Map application with an enterprise application that will allow folks to design their own store locator. Developing my own Software as a Service solution has been a goal of mine for quite a few years, …

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