Infographic: Marketing Metrics that Matter

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Metrics-That-Matter-Pardot

Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more often than not – is not actually impacting your revenue. Marketers need to focus on the metrics that are better indications of sales and marketing success. via Pardot I do … Continue reading

Infographic: Ultimate Guide to Pinterest Metrics

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pinterest-metrics-for-tracking

We get quite a nice stream of traffic from Pinterest. It’s fairly consistent as long as our posting on Pinterest is consistent. It also helped when we installed the Pinterest Pin It Button For Images – you’ll see it if you mouseover the image below. Quite a few more people are sharing our infographics. Our Marketing Infographics board almost has 1,000 followers and we honestly do very little outside of posting our infographics there! The metrics we tend to focus on are all directly attributable to how many visitors we … Continue reading

Infographic: What’s Your Social Media Impression?

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First Impressions

“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don’t make the mistakes that many have made before you. In today’s world, the first impression idea still holds true. However, digital consumers and social media allow us to connect in ways that we could never have in the past. And the impression that you leave on your Facebook page, Twitter stream, or website could have some people making judgments and drawing conclusions before they actually get to know you, your company, … Continue reading

Wildcard DNS and Dynamic Subdomains

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In all my spare time (ha!), I’ve been working to wrap the Wild Birds Unlimited Map application with an enterprise application that will allow folks to design their own store locator. Developing my own Software as a Service solution has been a goal of mine for quite a few years, and this is a great opportunity. There are two key features off the shelf that I wanted to put into the application that are turning out to be a huge challenge so I wanted to discuss them in the event … Continue reading