Marketing Metrics that Matter

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Metrics-That-Matter-Pardot

Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more often than not – is … Continue reading

Ultimate Guide to Pinterest Metrics

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We get quite a nice stream of traffic from Pinterest. It’s fairly consistent as long as our posting on Pinterest is consistent. It also helped when we installed the Pinterest Pin It Button For Images – you’ll see it if you mouseover the image below. Quite a few more people are sharing our infographics. Our Marketing Infographics board almost has 1,000 followers and we honestly … Continue reading

What’s Your Social Media Impression?

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First Impressions

“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don’t make the mistakes that many have made before you. In today’s world, the first impression idea still holds true. However, digital consumers and social media allow us to connect in ways that we could never have in the past. And the impression that you leave on … Continue reading

Wildcard DNS and Dynamic Subdomains

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In all my spare time (ha!), I’ve been working to wrap the Wild Birds Unlimited Map application with an enterprise application that will allow folks to design their own store locator. Developing my own Software as a Service solution has been a goal of mine for quite a few years, and this is a great opportunity. There are two key features off the shelf that … Continue reading