“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don’t make the mistakes that many have made before you. In today’s world, the first impression idea still holds true. However, digital consumers and social media allow us to connect in ways that we could never have in the past. And the impression that you leave on your Facebook page, Twitter stream, or website could have some people making judgments and drawing conclusions before they actually get to know you, your company, … Continue reading →