Tag Archives: ifbyphone

SourceTrack: Dynamic Call Tracking for Your Enterprise

Posted on by Douglas Karr
36
enterprise-call-tracking

We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they wish to do business. Call Tracking has been around for quite a while, but for businesses with thousands of lead sources or keywords, it can get unmanageable. We actually developed some javascript for call tracking for one of our clients. Each visitor to the website from a different keyword produced … Continue reading →

Leverage Call Tracking for Campaign Measurement

Posted on by Douglas Karr
223
Call Tracking

Research by Google reveals that 80% of customers who visit a website regardless of whether from a computer, smart phone or tablet, would prefer a phone call rather than an email or online form as the next course of action. Similarly, 65% of smartphone users access the internet on a daily basis and 94% of them do so to research a product or service, but only 28% eventually go on to make a purchase through the same device. What this means for marketers is that their analytics data is incomplete … Continue reading →

Infographic: Evolution of Marketing Automation

Posted on by Douglas Karr
40
Evolution of Marketing Automation

This year there’s been a virtual explosion in the marketing automation industry. Where marketing automation systems used to only be affordable to large enterprise, required many resources to implement and manage, and were complex to use… today’s marketing automation systems are simple, elegant, and optimized for companies both large and small. Our Marketing Automation sponsors at Right On Interactive have been helping us understand the industry, the benefits and the incredible changes that are occurring. Ifbyphone is a leader in voice-based marketing automation. Systems like Ifbyphone can assist organizations to … Continue reading →

WordPress: Seesmic Plugin

Posted on by Douglas Karr
224

This was a fun project! With the API for Seesmic launching, I was chomping at the bit to post my videos on my blog so folks could see more videos from me. Utilizing the same architecture as some of the other WordPress plugins I’ve built, I built out a Seesmic WordPress plugin. This plugin was different because it required me to decode JSON and work quite a bit more with multi-dimensional arrays and PHP. Sorry if that sounds like greek to you… here’s some explanation. What’s an API? When you … Continue reading →