Tag Archives: how to

Infographic: How to Build Your Brand Online

Posted on by Douglas Karr
120
how-to-build-brand-online

We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online. Today, businesses must establish a powerful presence online in order to attract customers near and far. A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of … Continue reading →

Presentation: 10 Proven Tips to Leverage SlideShare

Posted on by Douglas Karr
128
Slideshare Tips

I’ve had incredible success with SlideShare over the years, but have noticed that many of our clients haven’t been as successful. I have over 313 followers on SlideShare with well over 50,000 views as well as a couple presentations that made the home page of SlideShare. In the last few years, I’ve really learned how to get much more out of the platform than when I first starting using it. Some of the tricks I discovered on my own, and others were given to me by other successful presenters in … Continue reading →

Infographic: Steps to Create a Facebook Page

Posted on by Douglas Karr
204
How to Create a Facebook Page

Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page. For some of us that have done it enough times, we don’t mind banging around the Facebook interface to eventually get what we need. But the process is anything but simple for the average Facebook user. Having a Facebook page for your business isn’t an option anymore… the huge numbers of readers and the behavioral changes of consumers who are embracing, engaging and purchasing from their favorite Facebook … Continue reading →

Infographic: 12 Critical Home Page Elements

Posted on by Douglas Karr
205
12-critical-homepage-compenents

Hubspot is definitely the leader in driving content to drive an inbound marketing strategy, I’ve never seen one company put out so many whitepapers, demos and ebooks. Hubspot now delivers an infographic on the 12 critical elements of a homepage. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a dedicated landing page, where traffic from a specific channel should be given a specific message to take a specific action. Landing pages have a higher conversion rate because they are … Continue reading →

Where do I put my Corporate Blog?

Posted on by Douglas Karr
197

Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more. One of the most common questions is about adding a blog to your corporate brochure site. First let me state that I would never recommend replacing your brochure site with a blog … Continue reading →