Hollywood

Martech Zone articles tagged hollywood:

  • Content Marketingproduct placement growth

    The Growing Product Placement Industry

    Apple products appeared in 30% of the 33 top films in 2010. Nike, Chevy and Ford in 24%. Sony, Dell, Land Rover and Glock in 15%. Product Placement is a $25 billion industry now. In fact, the next James Bond movie will cover one-third of it’s budget with $45 million in product placement revenue. Pontiac hoped to sell 1,000 Solstices…

  • Content MarketingWhy the Movie Industry is Failing

    Why the Movie Industry is Failing

    Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer-generated character. Kong, indeed, had his own character. I thought the end was a little hokey and didn’t match the sadness…

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