Holiday
Martech Zone articles tagged holiday:
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Content Marketing
The Do’s and Don’ts of Holiday Branding According to 99designs
The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. Here are some helpful Do’s and Don’ts to help you navigate the season. Do: maintain your authenticity If your typical…
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Ecommerce and Retail
What is Omni-Channel? How is it Impacting Retail this Holiday Season?
Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved down every prospect’s…
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Ecommerce and Retail
How Can Retailers Capitalise on the International E-commerce Opportunity this Christmas?
With the global market for cross-border e-commerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the…
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Ecommerce and Retail
Holiday Marketing Tips for Retail and Ecommerce
It’s no surprise that 78% of shoppers will be researching their next purchase online, but what is a surprise how many retailers and e-commerce companies are leaving their online presence out of the equation. One of those missing elements is Pinterest – the leading social network for gift inspiration. In the last 15 years, 75% of retail growth has been…
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Email Marketing & Automation
10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year.…
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Content Marketing
Why You Should Send Cards this Holiday
Our sponsors at SurveyMonkey released a holiday survey and found 63% of the 1,000 respondents will send holiday cards for the 2011 holiday season. In an age where text, twitter, and Facebook updates are the main form for daily personal updates, the holiday card remains the gold standard for the period in the year where people aim to keep traditions…
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Email Marketing & Automation
‘Tis the Season to Work
We recently posted email best practices for the holiday season, an infographic with advice from Delivra, an email marketing company. Xobni, a very cool inbox productivity tool, has released this depressing infographic on how many of us will work and even check email through the holidays. A whopping 79% of U.S. working adults say they receive work email on traditional…