I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis – analyzing reams of data to find opportunities for improvement and increased response. Technology – applying technologies to measure, improve and automate marketing efforts. We’re reaching a Golden Age of marketing … Continue reading
Tag Archives: history
Infographic: Evolution of Marketing Automation
This year there’s been a virtual explosion in the marketing automation industry. Where marketing automation systems used to only be affordable to large enterprise, required many resources to implement and manage, and were complex to use… today’s marketing automation systems are simple, elegant, and optimized for companies both large and small. Our Marketing Automation sponsors at Right On Interactive have been helping us understand the industry, the benefits and the incredible changes that are occurring. Ifbyphone is a leader in voice-based marketing automation. Systems like Ifbyphone can assist organizations to … Continue reading
Infographic: A History of Disruptive Technologies in Marketing
As communication mediums have evolved and new technologies have been invented, they’ve collapsed many industries and erupted new ones to replace them. This infographic, developed in a partnership between Eloqua and Jess3, walks us through history and the many events that triggered change for marketers. A History of Disruptive Innovations in B2B Marketing looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. A review of history is pretty fascinating in our industry… especially since the rate of change appears … Continue reading
The Fastest and Easiest Means of Speeding Up Your Site
Through our hosting provider, I was introduced to CloudFlare. I was absolutely astonished at the service… especially the starting price (free). When I worked for a major SaaS provider, we configured geocaching services and it cost us tens of thousands of dollars a month. CloudFlare isn’t built for a SaaS provider, but it’s perfect for your website or blog. CloudFlare is a service that utilizes proprietary technology to make websites run safer and faster around the world. CloudFlare currently runs 12 data centers (with more on the way) on three … Continue reading
Get a Free Review of Your Blog or Site
You’ve put a lot of effort into your business site or corporate blog, it’s time to tune it up. We wrote Corporate Blogging for Dummies to help businesses leverage blogging to build authority and acquire leads online. Although the book is concentrated on blogging and blogging platforms, the theories extend to a corporate website right down to a pay-per-click landing page. Many of you have already began reading the book and the feedback has been exhilarating. We knew we had a best-seller – but didn’t realize how great the book … Continue reading
I’m not going to Barnes and Nobles Today!
They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves. Anyways, I really enjoy both stores but I’ve found myself at Barnes and Nobles more often because they have a Starbucks that has Wireless with AT&T. I haven’t been to Borders for a while – I’m hoping that they’ve got access besides T-Mobile as well. … Continue reading



